Is Brightsale 'outside the box'?

I hate that phrase. It was used far too often when I worked at previous estate agencies. The new advertising campaign was always 'outside the box', the viewers were always told to think 'outside the box' if there was something that my negotiators blatantly knew was to their dissatisfaction. All in all it became really annoying. Ironically I sit here now nearly a month into my new position realising that I am now genuinely working, thinking and acting 'outside the box'.

Brightsale is an estate agent, it does everything an agent does and yet charges in some cases a quarter of the fee.

Having sat at the desk of a flagship estate agency knowing that my first £100k's worth of fees were just paying the rent, let alone the five negotiators and their continuous bumps in sign written cars that annoyed everyone and also lost that anonymity, that personal service the public desire from someone selling their home. Whilst sat there at that desk in 2007, the realisation dawned on me that hardly anyone came into estate agents anymore, so why did we need this big flash 'starship enterprise' looking office? The public aren't keen on estate agents, fullstop. A house in the window (along with dead flies and an out of focus plasma screen) is spotted by a couple walking past and yet neither of them want to go in, knowing that they will be pounced on by a pack of wolves all commission hungry as if a pound coin coloured full moon were out. Instead they walk back to the comfort of their home and use the internet.

Thats where we come in. Call it 'outside the box' if you will, but instruct us to sell your property and we will advertise it at 0.5% and with no sole agency tie in period. We will appeal to all those estate agent haters and yet carry out the very same job with emphasis put on contacting you with regular updates, figures and statistics for how your property is performing. Viewers will be vetted to weed out timewasters and once an offer is placed the potential purchaser will be financially qualified also. Once a sale is agreed we have experienced sales progressors who will ensure that your property isn't just added to a 'pipeline' of sales going through that are left to boil. (Interesting fact, the average estate agent works out their branch performance by assuming a third of its sales will fall through. IT IS EXPECTED!)